5 Must-Have Social Media Tools for Marketers in 2025
Managing social media in 2025 is no small feat. With ever-changing algorithms, rising content demands, and the need for real-time engagement, marketers and social media managers need the right tools to stay ahead… but which ARE the right tools?!
Whether you’re managing a single brand or juggling multiple clients, these are the current best tools to help you save time, boost results and keep your strategy (and brain) in check.
1. Canva – For Easy, Professional-Level Content Creation
Why it’s essential:
In 2025, visual content is still king. Canva allows marketers to create eye-catching graphics, videos, carousels, and Reels—without needing a design degree.
Top features:
Drag-and-drop interface
Thousands of social media templates for you to use
Brand kits for consistent branding
Magic Resize for quick platform formatting
AI-powered Magic Design for content ideas
✨ PRO TIP: Use Canva’s content calendar and scheduling feature to create and post directly to Instagram, Facebook, and LinkedIn.
2. Hootsuite – For All-in-One Scheduling & Monitoring
Why it’s essential:
Hootsuite remains a go-to for managing multiple social media accounts in one place. Its robust features are perfect for agencies and brands with complex workflows.
Top Features:
Schedule posts across multiple platforms
Monitor brand mentions and conversations
Access in-depth performance analytics
Collaborate with team members
Social listening capabilities
✨ PRO TIP: Hootsuite’s AI caption generator (new in 2025) makes content creation even faster.
3. Google Analytics – For Tracking ROI & Traffic
Why it’s essential:
Social media isn’t just about likes, it’s about impact. Google Analytics helps you to track what happens after someone clicks on your content.
Top Features:
Track traffic from social to website
Analyse user journeys and conversion paths
Custom reports for campaign performance
Integration with Google Ads and Search Console
Event-based tracking for deeper insights
✨ PRO TIP: Create UTM links for every social post to measure effectiveness more accurately.
4. AnswerThePublic – For Social Content Ideas & SEO Insights
Why it’s essential:
AnswerThePublic helps you understand what your audience is actually searching for. It’s perfect for idea generation, especially when you're stuck on what to post.
Top Features:
Discover trending questions and topics
Uncover content gaps and FAQs
Visual mind maps of keyword clusters
Data pulled from real-time search behaviour
Great for both organic content and ad copy ideas
✨ PRO TIP: Use this tool to create social content that taps into search intent—especially for Reels, Threads, and LinkedIn articles.
5. CapCut – For Short-Form Video Editing
Why it’s essential:
Short-form video is still dominating in 2025, and CapCut makes editing for TikTok, Reels, and YouTube Shorts fast and beginner-friendly.
Top Features:
Templates for trends and transitions
Auto-captions & text-to-speech
Background music and sound effects
Cut, trim, and export in platform-specific sizes
AI effects and filters
✨ PRO TIP: Use the extract option to upload your own music for your videos
Having the right tools can seriously make or break your work flow, meaning it is so important to get it right! These are the tools I use daily to run my own agency - let me know if there are any you’d add!
Feel free to drop me a DM on Instagram or Tiktok at @sundaysocials_uk and fill out my contact form if you’d like to work together to transform your socials!
